We were asked by Curry with Love to produce some product photographs and build them a new commerce website for their fantastic curry kits and curry gifts.
We began by sitting down with business owner Clare and discussing her needs.
Having an initial meet and discussion with a client is crucial when embarking on a website build. We have to find out exactly what the client wants their site to do for them and their customers. We also must decide at this point what platform is going to suit theirs and the businesses requirements.
We primarily build sites on Squarespace and are experts in the platform, but sometimes a persons/companies website requirements are just not appropriate for Squarespace. If this is the case, we pass on the job and recommend a vendor and platform that will be more suited to their needs.
Having completed are meeting with Clare it was clear that Squarespace was going to be a good fit for her business moving forward and agreed to proceed with the work.
Before we could begin building the site, we needed to start shooting Clare's curry kits and gifts. We wanted to get a few done so we could make more informed choices in regards to the website look and feel.
The packs were a little tricky to shoot. The shiny plastic wrappers made reflections and specular highlights an issue. After a bit of experimenting In the end, we opted to use a light tent to photograph the packs.
A light tent helps to reduce reflections as the subject sits entirely within the light tent itself. Any light shining on the packs gets diffused from all angles through the fabric of the tent which is particularly useful when you are shooting highly reflective services such as glass, metal or in this case very shiny plastic.
We shot a few packs and sent them over to the client to make sure they were happy with the results before proceeding to shoot the remaining curry kits and gift packs.
Below you can see the final result of a pack photographed in the light tent, and after we did apply post-production editing in Adobe Photoshop.
A Big Problem!
During the process of shooting the packs, our client had a critical issue with their current website. Their existing website had broken, and the client was no longer receiving orders from customers. Clare phoned us up and asked if we could begin work on the site as soon as possible and get in up and running as quickly as possible.
Even though Clare kindly was not expecting us to start work on the new website straight away appreciating we had other client work to do, we felt with the business losing orders and possibly customers we needed to act fast and make the new site build a priority.
The Website Design and Build
We began work as soon as we got off the phone with Clare. We prioritised getting products and necessary information onto the site, and within a little over 48 hours, we had designed, built and populated a new website for Clare.
Of course, the site was not complete, and there were more pages and information to add. We were using some of Clare's old product photos as we had not finished photographing all the curry kits at that time. However, we were able to get the bare bones of the website up and running and all of Clares products on the site so she could begin retaking orders. And sure enough, as soon as the new website went live product orders started flowing in again.
On the old site, Clare was using Yotpo to collect reviews from her customers and had built up a large number of testimonials over the life of the website. Clare did not want to lose these with the development of her new site and asked us if we could add them to the new website.
After a bit of research and getting to know the Yotpo system and interface we were able to implement Clares existing reviews into her new site and even improve the way Yotpo was working. We also added individual review forms to each product using the products SKU codes.
Finishing Up The Product Photos
We then returned to finishing off the product photos and adding these to the new website.
Now the website was up and running and the product photos photographed and uploaded, all that was left to do was to tidy the website, add more content, organise mailing lists, do some basic SEO on the site and of course give Clare the training and support she needed to begin running the site herself.
To view the site, please visit curry-with-love.co.uk
Squarespace and the client
We are currently in the process of training Clare, and she has taken to the Squarespace website platform very well. It is pleasing for us to see clients become empowered in this way and take complete control and ownership of their website.
Clare now owns her site in its entirety. Clare has no one managing or hosting it for her. No one to let her down or be unavailable to her when she needs help. Clare has support from us and also 24/7 all year-round online support from Squarespace.
Clare can now focus on running her business and stop worrying about whether her website is going to continue working or not. We love that Squarespace gives our customers peace of mind.