New Branding & Label Design for Stour Valley Apiaries

Kevin and Julie approached us to design some labels for their delicious honey.

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One of the sheets of jars I took to the meeting with Kevin and Julie.

One of the sheets of jars I took to the meeting with Kevin and Julie.

Before our first meeting, I took to the internet to look for examples of honey jars labels. I wanted to see if I could gather a range of labels in various styles that I could to present to Julie and Kevin during the meeting for discussion.

I hoped to get a sense of Julie and Kevin's design preferences and discuss ideas and possible design directions.

The meeting went well, and we spoke about the label designs along with some options for label shape. We were able to get a real sense of the kind of design Kevin and Julie were looking to produce.

The meeting was the first time Rachel and I had seen the jars Kevin and Julie wanted to use. The hexagon shaped pot that the couple had chosen was nice but being hexagon meant it would create a few design challenges.

The label design would need to be sympathetic to this shape. The finished label graphics would need to remain clear and unobscured on this reasonably small canvas.

With the meeting over it was time to head back to the studio and begin working on the project.

 

Step 1 - Cutters

Holding the jar and a ruler (pretty technical stuff) I began to measure the surfaces to see what available design space I had. Different shaped labels were running through my mind, and I was trying to open up my thinking to the possibility of a unique solution and label shape.

During the meeting, we had discussed an idea to consider making the label size slightly smaller on one side. We all agreed that this would lend itself to both being a unique shape but would also allow the viewer to see more of the product.

Below are the final cutters that I made for the label. The first one is the label in a more standard size. The second is the slightly smaller on one side version.

Cutters  -  Left:  Standard size label.  Right:  Smaller on one side.

Cutters - Left: Standard size label. Right: Smaller on one side.

Step 2 - Label Designs

With the cutters now complete it was time to turn my attention to the design work. I started off with my sketch book and drew a few quick doodles of my thoughts and ideas. Once I had a few directions in my mind, I took to Adobe Illustrator and began to form some shapes and icons.

Some of the doodles and notes from my sketchbook. A little messy but ideal for forming initial ideas and possible design directions.

Some of the doodles and notes from my sketchbook. A little messy but ideal for forming initial ideas and possible design directions.

Not before long I had three different concepts with slightly different approaches and graphics. I managed to find a honey jar image online which I could use as a base for presenting my designs. I did not want to show my designs to Julie and Kevin as flats. Doing so would have made it very difficult for them to visualise how the final jar might look, so the honey jar image was ideal.

Below are the three design concepts I presented to Julie and Kevin. Each concept showed the main jar label, a pallet of colours. Icons, tamper seals and patterns for using within other brand deliverables.

Concept No. 1  - Honey Jar Labels and Graphic Elements.

Concept No. 1 - Honey Jar Labels and Graphic Elements.

Concept No. 1  - Honey Jar Labels and Tamper Seals.

Concept No. 1 - Honey Jar Labels and Tamper Seals.

Concept No. 2  - Honey Jar Label Fronts and Graphic Elements.

Concept No. 2 - Honey Jar Label Fronts and Graphic Elements.

Concept No. 2  - Honey Jar Label Backs and Graphic Elements.

Concept No. 2 - Honey Jar Label Backs and Graphic Elements.

Concept No. 2  - Honey Jar Labels and Tamper Seals.

Concept No. 2 - Honey Jar Labels and Tamper Seals.

Concept No. 3  - Honey Jar Labels and Graphic Elements.

Concept No. 3 - Honey Jar Labels and Graphic Elements.

Concept No. 3  - Honey Jar Labels and Tamper Seals.

Concept No. 3 - Honey Jar Labels and Tamper Seals.

Julie and Kevin like the third option with the big honey drop. We developed this option further tweaking and developing the bee icon as well as the drop, making adjustments and tweaks, so it did not intrude onto the tamper seal as shown in the visual. We did this for two reasons:

  1. Julie and Kevin were not sure are what stage they would be printing tamper seals for the jars, and therefore they could not be directly connected to the label design.

  2. Having graphics connected in this way across the jar and tamper seal could make applying the labels tricky.

Below is the final honey jar label design after all the tweaks and adjustments.

The finished honey jar labels for Stour Valley Apiaries.

The finished tamper seals.

The finished tamper seals.

Step 3 - Logo Design

We never intended to create a logo for Julie and Kevin, but during the process of developing the honey jar label, they decided that they would also like us to look at the logo for their business.

They wanted something based on the big drop we had created for the jars and also to include the bee icon that we had drawn. We had all the design elements already, so it was just a case of constructing a logo from them. Below is the final logo design.

Logo Design  - Positive Version.

Logo Design - Positive Version.

Logo Design  - On Solid Colour Version.

Logo Design - On Solid Colour Version.

Final jar logo on white.

Final jar logo on white.

Final jar logo on black.

Final jar logo on black.

 
We are so pleased and excited with our new honey labels & logo, designed by Michael & Rachel. An initial fact-finding meeting to discuss our vision and the label regulations followed by extremely prompt replies to emails to make changes and to have the honeybee just as we wanted. Super proud of what we have achieved. Thank you.
— Julie Thorn | Stour Valley Apiaries Ltd

We hope you enjoyed reading this post about the work we did for Stour Valley Apiaries.


 
Rachel and Mike from Collett Creative.  Packaging Design  in  Bury St Edmunds
 

ABOUT THE AUTHORS

Michael James Collett and Rachel Willett specialise in Identity Design, Website Design and Digital Marketing. We help businesses communicate more effectively with their customers through creating beautiful, strategic and crafted brand identities and websites.