TripLinks Website Design & Build

We recently had the pleasure of working with Richard George from TripLinks to help him to create a new website for his new business.

Services Fulfilled

  • Website Design & Build
  • Custom Coded Squarespace Template
  • Icon Creation
  • Image Editing
  • Business Card Design
The TripLinks homepage website design at the time it launched.

The TripLinks homepage website design at the time it launched.

Brief

After a long and successful business career, Richard decided he wanted a new challenge, and a new business venture and so created TripLinks a luxury chauffeur and taxi service operating in Cambridge, Bury St Edmunds, Lakenheath and Mildenhall but also doing further afield trips across the UK as well.

Collaboration

We love this project as it was a collaborative effort and there were some very talented professionals involved.

Darren Guiheen from DL Design designed the TripLinks logo. Allan Scott from Mill House Media wrote the copy for the website pages, and Penny Morgan of Penny Morgan Photography took some lovely headshot photographs of Richard wearing a rather dashing suit.

Our job was to bring all these elements together and design and build a simple website for Richard to use and manage.

TripLinks Logo Design by DL Design.

TripLinks Logo Design by DL Design.

Solution

We worked closely with Richard and Allan Scott from Mill House Media to produce content for the TripLinks website.

We began with keyword research and then created a keyword, SEO and website plan to aid us with the copywriting and eventually the website build.

On completion of the copy, we moved on to designing and building the website. First off we created some simple wireframes to plan the website pages before proceeding to develop the site and adding the content.

Design

TripLinks did not have a full identity design or any brand guide for us to work with at the time. We were able to extract a few colours from the logo and find some typefaces that felt right for the brand.

We also designed and created some information icons that feature on the home page depicting the various kinds of travel solutions TripLinks offers.

Icons for the TripLinks website.

Icons for the TripLinks website.

Website Build

We worked through our website plan and wireframes and began to build out the website pages. We created pricing tables and forms so that visitors could enquire and place booking requests through the website.

Result

Richard now as a simple, clean and well-organised website that he can now build upon and use as a marketing tool for his business.

Marketing

We have been discussing with Richard the further development of the TripLinks site including adding a blog for company information, case studies and SEO.

We have also been talking to Richard and forming ideas regarding marketing strategies for TripLinks.

Images of the website

 
The TripLinks homepage website design (viewed in a browser) at the time it launched.

The TripLinks homepage website design (viewed in a browser) at the time it launched.

Other Tasks

Google

We assisted Richard in setting up a Google G Suite account, Google My Business listing and a Google Search Console profile for the website.

Business Cards

We finished up by creating some business cards for Richard. These business cards use a lovely spot UV varnish on the back of the business card to emphasise the TripLinks logo.

Business Card that we designed for Richard from TripLinks with spot UV varnish (Front).

Business Card that we designed for Richard from TripLinks with spot UV varnish (Front).

Business Card that we designed for Richard from TripLinks with spot UV varnish (Back).

Business Card that we designed for Richard from TripLinks with spot UV varnish (Back).

 
Michael created my website www.triplinks.co.uk. He kept me up to date with progress via Basecamp and was very understanding when we couldn’t get together to discuss the site. I think he has made a brilliant job of it and would recommend him to anyone considering a new website or a website refresh.
— Richard George | TripLinks
 


 
Rachel and Mike from Collett Creative. Website Design in Bury St Edmunds.
 

About the authors

Michael James Collett and Rachel Willett specialise in Identity Design, Website Design and Digital Marketing. We help businesses communicate more effectively with their customers through creating beautiful, strategic and crafted brand identities and websites.