We recently had the pleasure of working with Richard George from TripLinks to help him to create a new website for his new business.
- Website Design & Build
- Icon Creation
- Image Editing
- Business Card Design
After a long and successful business career, Richard decided he wanted a new challenge, and a new business venture and so created TripLinks a luxury chauffeur and taxi service operating in Cambridge, Bury St Edmunds, Lakenheath and Mildenhall but also doing further afield trips across the UK as well.
We love this project as it was a collaborative effort and there were some very talented professionals involved.
Darren Guiheen from DL Design designed the TripLinks logo. Allan Scott from Mill House Media wrote the copy for the website pages, and Penny Morgan of Penny Morgan Photography took some lovely headshot photographs of Richard wearing a rather dashing suit.
Our job was to bring all these elements together and design and build a simple website for Richard to use and manage.
We worked closely with Richard and Allan Scott from Mill House Media to produce content for the TripLinks website.
We began with keyword research and then created a keyword, SEO and website plan to aid us with the copywriting and eventually the website build.
On completion of the copy, we moved on to designing and building the website. First off we created some simple wireframes to plan the website pages before proceeding to develop the site and adding the content.
TripLinks did not have a full identity design or any brand guide for us to work with at the time. We were able to extract a few colours from the logo and find some typefaces that felt right for the brand.
We also designed and created some information icons that feature on the home page depicting the various kinds of travel solutions TripLinks offers.
We worked through our website plan and wireframes and began to build out the website pages. We created pricing tables and forms so that visitors could enquire and place booking requests through the website.
Richard now as a simple, clean and well-organised website that he can now build upon and use as a marketing tool for his business.
We have been discussing with Richard the further development of the TripLinks site including adding a blog for company information, case studies and SEO.
We have also been talking to Richard and forming ideas regarding marketing strategies for TripLinks.
Images of the website
We assisted Richard in setting up a Google G Suite account, Google My Business listing and a Google Search Console profile for the website.
We finished up by creating some business cards for Richard. These business cards use a lovely spot UV varnish on the back of the business card to emphasise the TripLinks logo.
Visit the TripLinks website.
About the authors
Michael James Collett and Rachel Willett specialise in Identity Design, Website Design and Digital Marketing. We help businesses communicate more effectively with their customers through creating beautiful, strategic and crafted brand identities and websites.